Generative Engine Optimisation
Generative Engine Optimisation (GEO) Services
GEO Services
GEO Audits
Citations and Website Mentions
AI Visibility Reporting
Structured Data & Schema
Content Creation
Semantic Query Optimisation
AI-powered search is still evolving rapidly. Systems improve, new capabilities emerge, and user behaviour continues to shift. Staying ahead requires ongoing adaptation.
I stay current with developments in AI search technology, changes in how major platforms implement AI features, emerging best practices for GEO, and shifts in how users interact with AI-powered search tools.
This knowledge ensures the strategies I implement remain effective as the landscape evolves rather than becoming outdated.
The Future of Search and Content Discovery
Why Work With Someone Who Understands Both SEO and AI
Effective GEO requires understanding both traditional SEO principles and how AI systems work. It's a relatively new discipline where experience and technical knowledge both matter.
My 15 years in SEO provide deep understanding of content optimisation, authority building, and technical implementation. Combined with knowledge of how large language models and AI systems process information, this allows me to develop strategies that work in both traditional and AI-powered search contexts.
You'll get straightforward advice about what's actually important versus what's hype, realistic expectations about timelines and results, strategies based on how AI systems actually work rather than speculation, and ongoing guidance as this rapidly evolving field develops.
Frequently asked questions
Ready to level up your SEO performance?
Keep Your Website Visible as AI Transforms Search
Search is changing. ChatGPT, Google's AI Overviews, Perplexity, and other AI-powered tools are fundamentally altering how people find information. Instead of clicking through ten blue links, users are increasingly getting direct answers from large language models that synthesise information from across the web.
If your content isn't optimised for these generative engines, you're at risk of becoming invisible to a growing portion of your audience. Traditional SEO focused on ranking in search results. Generative Engine Optimisation (GEO) focuses on being cited, referenced, and surfaced by AI systems.